Again, WP Sheet Editor can speed up the process if you use WordPress (more on that in a moment). If page A links to page B multiple times, then Google will only take into account the anchor text from the first link. But we also have a number of pages that are completely missing meta descriptions. Once the crawl is complete, you’ll get an overall optimization score, along with subscores for “Tech.
Analyze And Identify Toxic Links
They show which pages are crawled, how often, and what the bots do. To learn more, check out this guide on how to start a link building campaign with the Link Building tool. Having multiple versions of your website accessible to search engines can seriously dilute your SEO efforts. With a reputation for client satisfaction, WebFX provides proven — and trusted — SEO audits and implementations.
There are advantages and disadvantages to handling image and content delivery regardless of which methods you choose. However, with large scale enterprise websites, URLs are often dynamically generated. There also may be dozens of authors SEO Anomaly adding new content to your website regularly.
By analyzing those keywords, you are at the same time analyzing your competition. Linking to other articles is excellent for your website as it improves the quality of the content. It makes it more relevant and trustworthy (as long as you link to trustworthy website).
When should you perform a technical SEO audit?
To get started, create a project in the tool and configure the audit. I once took over an SEO project where the client was confused about why none of their pages were ranking. After a quick audit, I discovered their developer had pushed a sitewide “noindex” tag to production by mistake.
Marketing Tips
- By now, we’ve covered technical, on-page, off-page, and advanced audit components.
- To perform an SEO audit, you can either use software tools or hire an SEO professional, consultant, or agency.
- SEO audits, whether completed in-house or externally with an agency, are often worth it.
- The average web visitor can’t spot these off-page factors, and it’s difficult to identify them manually.
Disavowing the harmful links and reaching out to webmasters to remove them was tedious but effective. The real game-changer, though, was focusing on creating genuinely helpful content that matched search intent and naturally attracted high-quality links. Among many other factors that can affect your website performance.