However, ecommerce SEO strategies are tailored for online stores. Tasks specific to ecommerce SEO include optimizing product pages and listings. You want to help potential customers understand your products, use them more effectively, and solve their running and fitness problems. If you want to get found in search engines like Google, blogging can help you get there. Ecommerce SEO is the process of increasing the visibility of an online store in search engine results pages (SERPs). Ecommerce websites use SEO as a strategy to generate more traffic, attracting visitors who input queries related to their products and brand.
Take advantage of related keywords
Depending on the search intent a page exists for, certain page types may fit your objective better than others (see the table below). After selecting pillars and keywords following the above rules, the next step of SEO strategy is assigning each keyword and appropriate page type. Defining clear SEO goals keeps your strategy on track and makes it easier to measure progress and celebrate small wins along the way. Setting proper SEO goals brings structure to your efforts and helps guarantee long-term success in a constantly evolving digital environment. The tool’s recommendations are based on Google guidelines and SEO best practices. There are many image editing tools and website plugins that make it easy to minimize your files without compromising quality.
If the purpose of internal links is to guide search engines and users around the site, then your text anchors need to be descriptive. Link building is and will always be the core of Google’s search engine ranking algorithm. And creating quality, authoritative, and unique content is the best way to get quality links. Now that you understand dwell time, here are a couple of SEO techniques you can use to improve user experience and boost your existing content in search engines. A longer dwell time can signal to Google that your page offers valuable content, potentially boosting your rankings.
On-page SEO
Regularly tracking and evaluating results catches ranking drops, traffic decreases, or technical issues early, allowing for prompt intervention that minimizes negative impact. The Search Atlas Backlink Research Tool is a powerful resource for identifying valuable link-building opportunities. Building quality backlinks is the strategic process of earning hyperlinks from other websites to your own. These external links act as votes of confidence or endorsements from one site to another, signaling to search engines that others vouch for your content’s value and credibility. The importance of an SEO strategy lies in its ability to provide direction, structure, and purpose to your search engine optimization efforts.
When analyzing local websites, Google looks at the proximity to a searcher’s location. With the rise of local searches containing the phrase “near me,” it’s only fair that Google will try to present the closest businesses first. Search engines follow similar principles for both local and global rankings. However, given that they position a site for specific, location-based results, they need to analyze some other ranking factors, too.
- It involves writing content on informational queries with the goal to drive huge amounts of traffic — focusing on volume, and hopefully converting later.
- You can also use this time to add any SEO best practices that weren’t initially addressed, like missing image alt text.
- To use it, search for a keyword that describes what your content is all about.
- Considering that most Google searches are now done on mobile devices, readability is more important for SEO than ever before.
Costs can vary significantly, typically ranging from $50 to $300 per hour, depending on BHS Links the freelancer’s experience and the complexity of the project. In simple terms, when you search for something online, search engines sift through their index to find relevant pages. They then use algorithms to rank these pages, placing the most relevant and high-quality results at the top of the SERP. Also, it’s a good idea to analyze your competitors’ sites to understand the keywords they are targeting, which keywords and underlying pages are ranking, and identify gaps in your own strategy.