In other words, those seemingly small factors, like keywords in URL, that on their own make up 1%, are not so small. On-page SEO (or on-site SEO) is the set of actions you can do on your website directly to help search engines better crawl and understand your pages and connect them to relevant keywords. Arguably the most impactful way of improving E-E-A-T on your pages is getting more quality links from other websites – backlinks.
Understand your target audience from an SEO perspective
When someone searches for a website, Google will display sites that offer the best value to its users, according to their standards. Websites are ranked primarily based upon the competition between your web pages and other web pages for a particular keyword. The web pages which follow the best practices outrank every other web SEO Anomaly page in the competition and rank on top for those keywords.
- This involves optimizing webpages, improving technical performance, and building credibility through links and engagement—so that both search engines and users see your site as valuable.
- Page elements like title tags, image alt text, or schema markup can help Google better understand your content.
- When a user submits a search query, the search engine’s algorithm analyzes the indexed data and returns a list of relevant web pages, ranked by relevance and authority.
- What’s important to know for SEO is that having a secure site is in fact a ranking factor.
- The most important topic that you need to learn in this SEO Tutorial is how does this SEO search optimisation works.
SEO Content: How to Create Content That Ranks
If not, look for alternative keywords that might be more achievable for your business. Another reason why on-page SEO is important is that it ensures your site correctly communicates what you do. Many searchers don’t make it past page 1 of SERP and higher ranked sites are often seen as more trustworthy and prominent than lower ranking sites. On-page SEO can also connect you with customers in your area by surfacing your website in local search results, adding another visibility boost to your business.
They’re constantly tweaking their rubrics for assessing content—not to mention the many outside influences. From semantic search to featured snippets to AI results, the space keeps evolving. Integrate local insights with a robust website content strategy to drive better engagement and conversions. The site has fairly stable SEO traffic, and is sitting around 20-30K monthly visitors just from SEO. But that traffic is very valuable because it’s all super bottom-of-funnel traffic to software products. What makes Secret so cool is how great the web design is, that they have a premium membership program, and that they are able to compete with similar keywords to that of G2.
By improving your SEO, you can work to expand your visibility on the search engines. You will try to optimize this blog post so that when people search for the target keyword “build a birdhouse”, it will show up as a top result. As we’ve mentioned earlier, in order to do this, search engines will scan, or crawl, different web content to better understand what the site is about. The process for search engine optimization is easier than it appears to be.
