Book Club Promotion Ideas
Host a giveaway featuring signed copies of your book or related merchandise. Encourage participants to share the contest on social media to increase visibility. A little investment can yield big engagement borgata gypsy bar.
You can find bloggers who invite authors to write a guest post. However, to actually produce sales based on a site’s subscribers, you’ll need to research whether their interests align with your target readers. If not, you may spend hours preparing your guest post but gain no sales.
Promo site prices range from free to hundreds, and well-chosen promotions reach their intended audience, increase sales, and minimize expenses. To be clear, this list of sites does not endorse or recommend one service provider over another, and please keep in mind links worked at the time recorded but may change.
Book Promotion Ideas for Authors
2. Start a blog related to your book’s theme or genre. Blog content is an ideal way to draw traffic to your site. The content can be in the form of book updates, brief descriptions about your book, blog posts sharing tips on your writing journey, etc.
12. Use popular book-related hashtags on Twitter and Instagram. Take some time to look through the hashtags on social media. What is trending in the bookish sphere? Are there any that are specific to your book or genre? Use them.
49. Collaborate with book-related subscription boxes. Book subscription boxes are all the rage, from Illumicrate to Once Upon A Book Club. Browse through some subscription companies and reach out to the ones you think might use your book.
39. Create a book trailer and share it on video platforms. Book marketing isn’t all about written content. You can create an exciting book trailer for your latest release and share it on YouTube and other popular platforms.
87. Share book-related quizzes or trivia on social media. Everyone loves a good quiz. Take a look at Buzzfeed for inspiration and make a quiz or two related to your book that you can share on your social media channels.
TikTok Book Promotion Ideas
TikTok is for more than just the latest dance craze or viral challenge. There’s a community for almost everything people are interested in, and this is especially true for book lovers. #BookTok is a large, thriving community. Even brick-and-mortar stores often have a section devoted to books recommended on #BookTok. It’s the perfect place to promote your self-published book.
That’s why you started your account! Encourage people to post reviews on Goodreads and Amazon, share comments with you after they’ve read, and more. Mention anything going on in your book life. Events coming up? Make a video about it like author Anne Abel did.
You don’t have to always plug your book. If you know your target audience well (which, hopefully, you do!), you can post other videos that help them discover you. If they like what they see, more than likely they will visit your profile and poke around to see some of your other videos. They may even follow you which means they will then see the videos you post in the future.
If you’ve written a book in the past few years, you might be looking for some BookTok tips. With almost 2 billion users, TikTok is one of the largest social media platforms to put yourself out there if you’re looking to market your book. But how do you get started? Here are 25 important BookTok tips to keep in mind if you want to get involved in the community!
For authors and publishers looking to harness the power of BookTok marketing, understanding how to create engaging content and navigate the community is crucial. But before we dive into strategy, let’s break down how TikTok’s algorithm works its magic.
Hi, I’m Kelly! I’m a marketer and book coach with a passion for empowering professional women and entrepreneurs to share their stories and grow their brands. I originally created this blog to help authors navigate the world of social media for book promotion. Today, it’s a resource hub for nonfiction authors and business professionals looking to make a meaningful impact through their books.