To fix this, determine the canonical page and implement 301 redirects. These are HTTP status codes used to correct indexed duplicate content. They alert search engines when a page moves to a new location, merging multiple page rankings into one and prompting search engines to remove duplicate URLs from their indices. This process focuses search engine authority on one version of content and clarifies which page should rank higher in search results.
- I recommend doing regular SEO audits (at least twice a year) to ensure your website is up-to-date with the latest developments.
- If you’re wondering how to use Google’s PageSpeed Insights for SEO, all you need to do is visit the tool, enter your website, and click analyze.
- The reason OnCrawl made this list however is the usefulness of its API.
- SEO audits, whether completed in-house or externally with an agency, are often worth it.
- Read on and discover how SEO audits save time, money, and effort while driving your website to success.
How to check a website for SEO audit?
It shouldn’t list things like redirects, non-canonicals, or dead pages because those send mixed signals to Google. Core Web Vitals are metrics that Google uses to measure user experience. They measure a page’s load time, interactivity, and the stability of the content as it loads.
Ways to Increase Traffic to Your Website
When it comes to general content issues, a SEO Anomaly lot of bloggers encounter keyword cannibalisation and duplicate content. SEOptimer offers a FREE website analysis to perform SEO audits of your site. Once you enter your website’s URL on their site audit tool, it instantly gives you an on-page SEO score. Along with that, it displays all the top SEO issues within your site. When you create a new project on site audit, it will instantly start scanning your site and once it’s done, you’ll get the following report.
Website Performance Assessment
And in 2018 they rolled out a new update that made speed even MORE important. And unless you redirect these versions properly, Google will consider them completely separate websites. Firstly, just under 55% of all global traffic is on mobile devices. Sure enough, because our content is designed to make Google searchers happy, the page quickly went from #15 to the #4 spot in Google. Many in the SEO industry have thought this was the case for a while, based on RankBrain. Which is part of Google’s overall ranking systems, and was introduced in 2015.
Now that you’ve verified that all of your pages can be indexed, it’s time to search for branded keywords, which is the fourth step of our SEO audit checklist. That means you should look up phrases that include your brand name followed by your product or services. There are several files on your server — like .htaccess, robots.txt and sitemap.xml to name a few — that dictate how search engines access and index your content.
Where you want to be is everywhere people are searching for you – your products, your services, or the things you know a lot about. Scores varied from 80 to 90 depending on the tool, and tools that use a letter system to score the site generally returned an “A”. In the real world, once you fix the big things you’re going to get into diminishing returns on your time. The Seobility content report covers more than just the aspects mentioned above.